| Issue 14, August 09 | www.impact-corporate.co.uk |
"Developing Business Excellence"
Hi {~Firstname~},
In this edition:
- Introduction
- Tip Bitz
- Feature: Message Consistency
- Application
- Rapport
- Offers
- Subscribe/Unsubscribe information
Introduction
Welcome back to BizTips…..
All of a sudden things are looking just a little brighter. It’s
always amazing how some sporting achievement for a national team
boosts the moral of the masses, so well done Andrew Strauss and
the boys! I’ve noticed a few more ‘sold’ boards
outside various properties and there are whispers of house prices
on the up (only just – but it’s a start). This is all
good in the scheme of things, so let’s look forward to an
Indian summer all round.
Impact are gearing up for the big re-brand and most of the hard
yards are complete so watch this space…. it might look a little
different in due course.
Biztips is completely complimentary and I hope you find the content here both useful and informative. If you haven't already done so then please subscribe and feel free to send it to a business colleague, friend, client or even supplier, by using the link here or in the right hand margin
More useful tips for your business -
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The UK Government had planned to give fathers the right to claim up to 6 months paternity leave from April 2010. Because of the economic slowdown, they have decided not to bring the changes in that soon. As a result fathers are still only entitled to two weeks leave which is usually taken immediately after the baby is born.
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The Work and Families Act 2006 already allows regulations to be made that would permit working fathers to take up to 26 weeks of paternity leave, some of which can be paid, if the mother returns to work before the end of the one-year maternity leave period to which she is entitled.
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1400cc or less: 10p, 10p, 7p
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1401cc to 2000cc: 12p, 10p, 8p
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Over 2000cc: 18p, 13p, 12p
Thanks to Ledger Sparks Ltd for the use of this information.
Why is message consistency
important in business?
This was a question put to me via our website recently, presumably
after one of our readers researched our branding news item.
Consistency is vital, both to business prospects (those people yet
to buy from you) and customers (those that have). Before the first
purchase is made, your prospective customer is a trustworthy supplier
and in marketing terms, consistency is the main factor reinforcing
that belief. Once that initial purchase is complete, the customer
needs to be convinced that it was indeed the right purchase and
from the right supplier. Once their decision is reinforced because
what was promised was delivered their ‘convincer filter’
is finally fulfilled.
In service terms (for customers) the messages or protocols “this
is how we do things here” is also important to ensure consumer
loyalty and re-purchases. My experience recently whilst at hospital
for the birth of my third child was at best fraught and contusing
as countless health professionals gave enormously mixed messages
of “best practise” and care. All this created confusion
and undermined any confidence that I had in their service leading
to a ‘never again’ mentality - at least not with this
health trust!
If you are unsure about whether your messages (marketing or service
related) are consistent... ask your customers.
Call us for information regarding customer surveys.
Ok so it hasn’t been
the most stunning summer, if the weather is your measure… yet!
At least the urn (The Ashes) is back on English soil and a testament
to how a good team can get a great result against all odds.
If you’ve ever wondered how you win through despite all the
so-called experts opinions that it can’t be done, the same ol’
same old comes to the fore – positive mind set, unstinting focus
on the prize and great application of the skills that are at your
disposal.
If you were to look back over this test series at all the crucial
moments you’ll find that application was the key.
The same applies in business
– most businesses have most of the resources they need to achieve
their goals and aspirations but not applying those resources correctly
often causes the downfall.
It’s always worth running a quick inventory of all the strengths
of the business followed by an application check. On each check try
asking –
“How are we applying this strength in the business currently?”
“What more do we need it to do for us?”
“In which areas can we re-apply this strength for maximum positive
effect?”
Call us if you need any more information on re-applying your strengths.
The ability to build rapport
with customers is considerably important. If you have rapport with
your customers, they are more likely to trust you, listen to you and
communicate openly with you. This enables you to build an effective
business relationship with them: rapport dramatically increases your
chances of winning a sale.
An effective way to build rapport is to match your body language,
voice qualities and types of words with those of your prospect.
Face-to face communication is based on 3 factors: body language, voice
qualities and the words that we use. What we look like (body language)
is far more influential than the words we choose to say.
The easiest thing to remember is that customers like people who are
like themselves. Therefore, one of the easiest ways to build rapport
is to ‘be like’ them. This means subtly adapting what
you say and do to suit the way they say and do things. However, don’t
copy any accents! These techniques can be used over the telephone
too: match your prospect’s speech speed or volume and you will
begin to enhance your similarity with them.
There are 4 main indicators that tell you when you are rapport with
customer:
- You feel openness between you
- You find yourselves agreeing or understanding
- When you move, they adjust their posture to match yours
- You feel a slight flush of familiarity with them
Resistance from customers
is usually a signifier for lack of rapport. However, if you practice
your skills in rapport-building and you’ll find yourself begin
to match unconsciously and rapport building becomes very easy.
Give it a go and let us know how you get on! If you would like further
information on building excellent rapport skills, give us a call.
As usual we are offering our Business Review (a two to three hour review session with one of our consultants entirely at our expense) to the first three businesses who reply to this edition. Give us a call at the offices on 0845 257 4975 now to reserve yours.
Thanks for reading, I hope you found this month's offerings useful and please consider the questions in this month's feature carefully. I urge you towards unprecedented success!
Phil
Wells
Business Success Coach
www.impact-corporate.co.uk
I will only bring you items and information that I believe will benefit your business.
Phil Wells is an international business and executive coach who specializes in strategy for profit improvement and business success.
For more information please visit our website and have a browse around.
Any questions – give us a call on 0845 257 4975 to discuss any aspect of business
Enjoy business – enjoy life!
Also
in the Impact Group:
www.impactlbc.com
For personal change coaching/emotional freedom/habit and lifestyle
management
www.impact-sport.co.uk
For professional sports mind coaching and psychology.
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