| Issue 16, October 09 | www.impact-corporate.co.uk |
"Developing Business Excellence"
Hi {~Firstname~},
In this edition:
- Introduction
- Tip Bitz
- Feature: Ask yourself excellent questions… you are predisposed to know the answers!
- Remember story time? New world marketing
- Passion – a key performance indicator for sure
- Offers
- Subscribe/Unsubscribe information
Introduction
Welcome back to BizTips…..
There’s a chill in the air and autumn is here for sure.
I guess if you are still reading this from your business email inbox
then you and I are through the worst. How many I wonder have done
more in the recession months (now a year on) then the previous period.
I would love to hear from you on how you achieved your results this
year.
I am hoping that this will be our last post before re-branding and
the launch of Impackta News which will continue from a slightly
different platform and with a whole new look.
Event Alert: Impact at 'The Stoop'...I will be addressing business customers of LloydsTSB, at the home of Harlequins RUFC on 11th November. If you would like an invitation then please arrange with us by calling the office - all are welcome but by invitation only.
Thanks for reading.
Biztips is completely complimentary and I hope you find the content here both useful and informative. If you haven't already done so then please subscribe and feel free to send it to a business colleague, friend, client or even supplier, by using the link here or in the right hand margin
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1 November 2009 - Due date for corporation tax due for the year ended 31 January 2009.
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19 November 2009 - PAYE and NIC deductions due for month ended 5 November 2009. (If you pay your tax electronically the due date is 22 November 2009)
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19 November 2009 - Filing deadline for the CIS300 monthly return for the month ended 5 November 2009.
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19 November 2009 - CIS tax deducted for the month ended 5 November 2009 is payable by today.
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Plans to allow fathers to benefit from up to six months’ additional paternity leave – three paid – if the mother returns to work before the end of the maternity leave period have been given the go ahead.
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The new right, due to come into force from 2011 will apply during the second half of the babies first year.
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National Minimum Wage (reviewed in October):
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Over 22 years old - £5.80 an hour
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18 to 21 years old - £4.83 an hour
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16 to 17 years old - £3.57 an hour
Feature: Ask yourself excellent questions… you are predisposed to know the answers!
Regular readers will be
familiar with the postulation: ‘focus on what you want’.
That is because the business mind (and every other mind for that
matter) is wired through its sub conscious to find a path, actually
several paths to create just that.
All too often I imagine if you listen to many struggling would-be
entrepreneurs, you might hear variations on the following self talk
questions:
“Why is it that we struggle for new customers?”
“Why don’t we make enough profit?”
“How can we avoid exceeding that overdraft this month?”
Not exactly well formed and resourceful and I imagine we have all
fallen into the same trap at some time, more likely in a recession.
If your self talk sounds familiar then try these on for size:
“What do we need to create in our business to be truly financially
independent?”
“What is it that will allow our customers to realise our added
value?”
“How can we exceed our own expectations and that of our clients?”
“How can we create abundance in this business?”
Such questions will allow the paths to become dear. Try it out.
Carry a notebook and every time your mind comes up with an answer
(strategy) write it down and ask the questions again and again.
I read in Richard Branson’s autobiography that he is never
without his notebook – I wonder what sort of questions he
has been asking himself?
I wonder if a recent one was: “how can Brawn GP simultaneously
win the drivers’ and constructors’ championships in
the first year?”
Remember story time? New world marketing
The days of forcing ideas
down the throats of our prospects are probably in the dim and distant
past. Subtlety in the world of marketing is an art form for sure.
Having said that, one easy sure fine way to engage prospects is to
tell them a story.
After all, ever since our
first days at nursery and later in school, our minds were conditioned
to enjoy ‘story time’.
At every opportunity you
should be enlightening prospects with metaphors (tales) of extraordinary
service, difficult situations that were handled and problem solving
for clients just like them.
Just have a think about subliminal messaging here, if you have enough
good stories with happy endings, when well told…
- You must be experienced.
- You have many customers.
- You can help almost anyone.
- There is probably nothing you can’t help me with.
- You are an expert in your field.
Better still get someone else to tell the story – testimonials on your website, brochures and such like are also a great way of getting the message out.
Passion – a key performance indicator for sure
When consultants refer
to K.P.I’s (key performance indicators) you will hear the terms:
turnover, customer service index and conversion rates. Passion is
often overlooked as a K.P.I, even though it’s the life force
of any business. Generally it exists, at the outset at least, in the
mind of the business owner.
So, how’s your business passion doing lately?
a) Can’t remember what that feels like, it’s been a while?
b) Comes and goes, ebbs and flows might need a fix soon!
c) Still burning bright and coursing through the arteries of my business.
d) Both my staff and I show the passion equally (the sign of ultimate
leadership).
If you’re stuck in a) or b) give us a call for your booster
– we’ll soon have you back on track!
As usual we are offering our Business Review (a two to three hour review session with one of our consultants entirely at our expense) to the first three businesses who reply to this edition. Give us a call at the offices on 0845 257 4975 now to reserve yours.
Thanks for reading, I hope you found this month's offerings useful and please consider the questions in this month's feature carefully. I urge you towards unprecedented success!
Phil
Wells
Business Success Coach
www.impact-corporate.co.uk
I will only bring you items and information that I believe will benefit your business.
Phil Wells is an international business and executive coach who specializes in strategy for profit improvement and business success.
For more information please visit our website and have a browse around.
Any questions – give us a call on 0845 257 4975 to discuss any aspect of business
Enjoy business – enjoy life!
Also
in the Impact Group:
www.impactlbc.com
For personal change coaching/emotional freedom/habit and lifestyle
management
www.impact-sport.co.uk
For professional sports mind coaching and psychology.
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